Optional group:
UNA MATERIA A SCELTA TRA SOCIOLOGIA DEI CONSUMI STORIA CONTEMPORANEA STORIA ROMANA ANTROPOLOGIA CULTURALE - (show)
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17534 -
SOCIOLOGIA DEI CONSUMI E PUBBLICITA'
(objectives)
1.Knowledge and understanding: achieving knowledge and understanding of the social and communicative processes and consumption practices that are transforming the relationship between producers and consumers. 2. Applied knowledge and understanding: apply knowledge and understanding in the analysis of images, communication campaigns and advertising, communication processes and cultural and consumption practices developed during the course. 3. Making judgements: master's students must achieve critical judgment skills on consumption processes, on the advertising and brand system, on their meanings and on the dynamics that characterize the connections between consumption and culture in current societies. 4. Communication skills: develop oral and media communication skills, expression skills and competence in the use of specialized languages of the field. 5. Ability to learn: achieve learning skills to develop skills in the field of interdisciplinary research that insists on the field of image, consumption, brand.
Students acquire these skills through discussion in the classroom, discussions with classmates during lessons and exercises, the argumentation of the answers to the teacher's questions during lessons, the presentation of group work and during the exam.
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Derived from
18505 IMMAGINE BRAND CONSUMI E PUBBLICITA' in INFORMAZIONE DIGITALE (LM-91) LM-91 FIORENTINO Giovanni
( syllabus)
The course aims to provide students with the main conceptual and methodological tools necessary for a correct understanding of the nature of the consumer and the central role of digital images in his daily life, relating image, brand and advertising to each other in the contemporary scenario. In particular, the course intends to reconstruct the evolution of the relationship between forms of consumption, cultural practices and communication processes, starting from the origins of the culture of consumption to date, integrating the various sociological analyzes. Subsequently, the course will examine the ways in which companies try to develop an advertising strategy considering the main stages of the historical evolution of advertising and brand communication, focusing on the connections between image and consumption functional to analysis of the processes of change affecting contemporary society. In this context, a monographic space will be given to the analysis of stardom and star strategy in the contemporary globalized and digital scenario.
( reference books)
1. N. Barile, Brand new world. Il consumo delle marche come forma di rappresentazione del mondo, Lupetti, Bologna 2009 (ISBN 978-88-8391-264-1), tutto il volume per un totale di 190 pagine.
2. R. Sennett, L’uomo artigiano, Feltrinelli, Bologna 2009 (ISBN 9788807104398), tutto il volume per un totale di 280 pagine.
3. A book of your choice:
IMAGE G. Fiorentino, B. Terracciano, La mascherina è il messaggio, Franco Angeli, Milano 2022 (ISBN 9788835135579), tutto il volume. G. Fiorentino, Il sogno dell'immagine. Per un'archeologia fotografica dello sguardo. Benjamin, Rauschenberg e Instagram, Meltemi, Milano 2019 (ISBN 8855190571), tutto il volume. J. Fontcuberta, La furia delle immagini. Note sulla postfotografia, Einaudi, Torino 2018 (ISBN 978-88-06-23700-4 ),tutto il volume per un totale di 233 pagine. A.Gunthert, L’immagine condivisa. La fotografia digitale, Contrasto, Roma 2016 (ISBN 978-88-6965-6910), tutto il volume per un totale di 174 pagine. W.J.T. Mitchell, Scienza delle immagini. Iconologia, cultura visuale ed estetica dei media, Joahn & Levi, Cremona 2018 (ISBN 978-88-6010-199-0), tutto il volume per un totale di 229 pagine.
BRAND M. Danesi, Brands. Il mondo delle marche, Carocci, Roma 2009 (ISBN 978-88-430-5040-6), tutto il volume per un totale di 187 pagine. G. Marrone, Il discorso di marca. Modelli semiotici per il branding, Laterza, Roma-Bari 2008 (ISBN 978-88- 420-8462-4) da pag. 3 a pag. 151 e da pag. 255 a pag. 333, per un totale di 225 pagine. V. Gabrielli, Brand communication, il Mulino, Bologna 2014 (ISBN 978-88-15-25242-5), tutto il volume per un totale di 239 pagine.
CONSUME V. Codeluppi, Manuale di sociologia dei consumi, Carocci, Roma 2006 (ISBN 88-430-3552-5): da pag. 9 a pag.189, per un totale di 180 pagine. M. Franchi, Il senso del consumo, Bruno Mondadori, 2007 (ISBN 88-615-9067-5), tutto il volume per un totale di 216 pagine. L. Leonini, R. Sassatelli, Il consumo critico, Laterza, Roma-Bari 2008 (ISBN 978-88-420-8597-3) tutto il volume per un totale di 200 pagine. I. Pezzini, P. Cervelli, Scene del consumo: dallo shopping al museo, Meltemi, Roma 2006 (ISBN 88-8353-485-9) da pagina 7 a pagina 202 e da pagina 381 a pagina 414, per un totale di 230 pagine.
ADVERTISING M. Vecchia, Hapù. Manuale di tecnica della comunicazione pubblicitaria, Lupetti, Bologna 2003 (ISBN 978-88-8391-097-5): da pag. 9 a pag. 21; da pag.49 a pag.146; da pag.168 a pag.192; da pag. 235 a pag.305; per un totale di 210 pagine. F. Fasce, Le anime del commercio. Pubblicità e consumi nel secolo americano, Carocci, Roma 2012 (ISBN: 9788843065776), tutto il volume per un totale di 214 pagine. P. Colaiacomo, a cura di, Fatto in Italia. La cultura del made in Italy, Meltemi, Roma 2007 (ISBN 88-8353-495-6), tutto il volume per un totale di 160 pagine. S. De Iulio, Studiare la pubblicità. Teorie, analisi e interpretazioni, Franco Angeli, Milano 2018 (ISBN 9788891770677), tutto il volume per un totale di 105 pagine.
4. A book of your choice: J. Seguela, Hollywood lava più bianco, Lupetti, Bologna, 1986 (ISBN 9788886302876), tutto il volume per un totale di 230 pagine. O. Ricci, Celebrità 2.0. Sociologia delle star nell’epoca dei new media, Mimesis, Milano 2013 (ISBN 9788857518329), tutto il volume per un totale di 103 pagine. V. Codeluppi, Tutti divi. Vivere in vetrina, Laterza, Roma-Bari, 2009 (ISBN 978 88 58 113554) tutto il volume per un totale di 125 pagine. V. Codeluppi, Il divismo. Cinema, televisione, web, Carocci, 2017 (ISBN:9788843089437), tutto il volume per un totale di 121 pagine.
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SPS/08
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48
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Core compulsory activities
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14720 -
Roman History
(objectives)
1) Knowledge and understanding: knowledge of the historical data, methodologies and documents proposed; acquisition of a basic scientific vocabulary. 2) Applying knowledge and understanding: to be able to read and discuss a historical source by inserting it within its context; to be able to use the fundamental bibliographical to 3) Making judgements:to be able to identify causal links and interpret a historical phenomenon critically; to be aware of the complexity and "relativity" of historical phenomena. 4) Communication skills: to be able to present the acquired knowledge in a correct, orderly and consequential way. 5) Learning skills: to be able to use the knowledge and skills acquired and the specific language learned in view of a continuation of their learning path or the development of non-specialized professional activities.
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Terrinoni Alessia
( syllabus)
The course aims to provide students with the tools for a scientific approach to the study of Roman history, from its origins to the fall of the Western Roman Empire. The first part of the course will deal with issues of chronology, historical geography, historiography and epigraphy, alternating between lectures of a more event-oriented nature and others focusing on broad methodological issues. The second part of the course will instead have a monographic and seminar character: it will be dedicated to the study of the senate, an institution that was always present in Rome, from the monarchy to Late Antiquity, whose evolution proceeded in parallel with the many upheavals of the res publica Romana.
A) GENERAL PART Periodization; the sources for Roman history; the Roman calendar; the birth of Rome; the age of kings; the birth of the Republic and the Roman constitution; republican institutions and the cursus honorum magistratuale; the evolution of the Republic and the civil wars; the Augustan principate; the first two centuries of imperial history; the crisis of the 3rd century; the great reformers: Aurelian, Diocletian, Constantine; the 4th century and Christian Rome; Romans and barbarians; the fall of the Western Roman Empire.
B) MONOGRAPHIC IN-DEPTH STUDY The Senate of Rome, between changes and continuity
The Senate of Rome, more than other institutions of the Res Publica, is the element of continuity that from monarchy to Late Antiquity characterised the history of Rome. From this particular assembly, composed only of magistrates and ex-magistrates and in which the Greek historian Polybius recognised a marked aristocratic element, passed all the topics of discussion that were important for the life of the Res Publica, both in the phases in which the senate's opinion actually directed the political action of the magistrates and the entire civic life of the civitas, and when it limited itself to cooperating with the emperors in the search for mediation, and when it was forced to remain a spectator of the decisions of others. Studying the senate therefore means looking at a privileged observatory to follow the entire course of Rome's history. The monographic part of this course will therefore be dedicated to outlining the characteristics of this assembly, its composition, the places in which it met, its calendar, its action and its limits. It will then examine an anthology of senatorial deliberations, handed down either epigraphically or in manuscript form, examining in depth both the forms of the senatus consultum and its contents, and thus the historical-institutional-legal problems that they resolved.
PROGRAMME FOR ATTENDING STUDENTS 1) Giovanni Geraci e Arnaldo Marconi, Storia romana (con la collaborazione di A. Cristofori e C. Salvaterra), Mondadori, Milano 2016 (quarta edizione). 2) Gabirella Poma, Le istituzioni politiche del Mondo romano 3) A. Giardina, Roma antica, Laterza, Roma-Bari 2000. 4) Teaching material illustrated in class.
STUDENTS WHO WILL NOT BE ABLE TO ATTEND THE LECTURES AND THOSE ENROLLED TO TAKE THE ROMAN HISTORY EXAMINATION AS A SINGLE COURSE WILL CHOOSE ONE OF THE FOLLOWING VOLUMES AS A SUBSTITUTE FOR THE DIDACTIC MATERIAL MENTIONED IN POINT 4):
M. Beard, SPQR. Storia dell’antica Roma, Mondadori, Milano 2016 (ed. or. SPQR: A History of Ancient Rome, 2015, Profile Books, London 2015); P. Brown, Il mondo tardoantico. Da Marco Aurelio a Maometto, Einaudi, Torino 2017. P. Buongiorno, Claudio, il principe inatteso, 21 Editore, Palermo 2017. L. Canfora, Giulio Cesare. Il dittatore democratico, Laterza, Roma-Bari 2006. G. De Sanctis, La religione a Roma, Carocci, Roma 2012. F. Dupont, La vita quotidiana nella Roma repubblicana, Laterza, Roma-Bari 2000. L. Fezzi, Il dado è tratto. Cesare e la resa di Roma, Laterza 2017 A. Giardina, L’uomo romano, Laterza, Roma-Bari 2006. A. Giardina, Roma antica, Laterza, Roma-Bari 2000. A. Marcone, Augusto. Il fondatore dell’impero che cambiò la storia di Roma e del mondo, Salerno, Roma 2015. S. Mazzarino, La fine del mondo antico, Bollati Boringhieri, Torino 2008.
F. Santangelo, Roma repubblicana. Una storia in quaranta vite, Carocci 2019. R. Syme, La rivoluzione romana, Einaudi, Torino 2020. P. Veyne, L’impero greco-romano. Le radici del mondo globale, Rizzoli, Milano 2007 (ed. or. L’empire gréco-romain, Seuil, Paris 2005).
STUDENTS WHO CAN NOT READ THE ITALIAN LANGUAGE ARE KINDLY REQUESTED TO AGREE UPON THE EXAMINATION'S BIBLIOGRAPHY WITH THE PROFESSOR.
Strongly recommended for ALL students is the consultation of a historical atlas of the ancient world. For guidance only, we recommend: M. Baratta-P. Fraccaro et al., Atlante storico, Istituto geografico De Agostini, Novara 1979; H. Bengston-V. Milojcic, Großer historischer Weltatlas, I. Teil (Vorgeschichte und Altertum), Bayerischer Schulbuch-Verlag, München 1978; R. J. A. Talbert, Atlas of Classical History, Routledge, London 1985.
( reference books)
PROGRAMME FOR ATTENDING STUDENTS 1) Giovanni Geraci e Arnaldo Marconi, Storia romana (con la collaborazione di A. Cristofori e C. Salvaterra), Mondadori, Milano 2016 (quarta edizione). 2) Gabirella Poma, Le istituzioni politiche del Mondo romano. 3) A. Giardina, Roma antica, Laterza, Roma-Bari 2000. 4) Teaching material illustrated in class.
STUDENTS WHO WILL NOT BE ABLE TO ATTEND THE LECTURES AND THOSE ENROLLED TO TAKE THE ROMAN HISTORY EXAMINATION AS A SINGLE COURSE WILL CHOOSE ONE OF THE FOLLOWING VOLUMES AS A SUBSTITUTE FOR THE DIDACTIC MATERIAL MENTIONED IN POINT 4):
M. Beard, SPQR. Storia dell’antica Roma, Mondadori, Milano 2016 (ed. or. SPQR: A History of Ancient Rome, 2015, Profile Books, London 2015); P. Brown, Il mondo tardoantico. Da Marco Aurelio a Maometto, Einaudi, Torino 2017. P. Buongiorno, Claudio, il principe inatteso, 21 Editore, Palermo 2017. L. Canfora, Giulio Cesare. Il dittatore democratico, Laterza, Roma-Bari 2006. G. De Sanctis, La religione a Roma, Carocci, Roma 2012. F. Dupont, La vita quotidiana nella Roma repubblicana, Laterza, Roma-Bari 2000. L. Fezzi, Il dado è tratto. Cesare e la resa di Roma, Laterza 2017 A. Giardina, L’uomo romano, Laterza, Roma-Bari 2006. A. Giardina, Roma antica, Laterza, Roma-Bari 2000. A. Marcone, Augusto. Il fondatore dell’impero che cambiò la storia di Roma e del mondo, Salerno, Roma 2015. S. Mazzarino, La fine del mondo antico, Bollati Boringhieri, Torino 2008.
F. Santangelo, Roma repubblicana. Una storia in quaranta vite, Carocci 2019. R. Syme, La rivoluzione romana, Einaudi, Torino 2020. P. Veyne, L’impero greco-romano. Le radici del mondo globale, Rizzoli, Milano 2007 (ed. or. L’empire gréco-romain, Seuil, Paris 2005).
STUDENTS WHO CAN NOT READ THE ITALIAN LANGUAGE ARE KINDLY REQUESTED TO AGREE UPON THE EXAMINATION'S BIBLIOGRAPHY WITH THE PROFESSOR.
Strongly recommended for ALL students is the consultation of a historical atlas of the ancient world. For guidance only, we recommend: M. Baratta-P. Fraccaro et al., Atlante storico, Istituto geografico De Agostini, Novara 1979; H. Bengston-V. Milojcic, Großer historischer Weltatlas, I. Teil (Vorgeschichte und Altertum), Bayerischer Schulbuch-Verlag, München 1978; R. J. A. Talbert, Atlas of Classical History, Routledge, London 1985.
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L-ANT/03
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48
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Core compulsory activities
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ITA |
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Optional group:
New group - (show)
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14587 -
ITALIAN LINGUISTICS
(objectives)
Understanding of the historical formation and of the different structural features of Italian specialized texts. Mastery of the linguistic terminology. Skills related to the linguistic analysis of specialized texts. At the end of the course students know the linguistic (grammatical, lexical, rhetorical, textual) peculiarities of texts produced by and for different channels of communication in institutional context.
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Derived from
15757 ITALIANO PER LE ISTITUZIONI in LINGUE E CULTURE PER LA COMUNICAZIONE INTERNAZIONALE (LM-37) LM-37 TELVE Stefano, CLEMENZI Laura
( syllabus)
The course provides an account of the textual, lexical and syntactic features of texts produced within an institutional context; a history of italian language for music will be sketched with an analysis of most important texts.
( reference books)
Attending Students First section 1. L. Serianni, Italiani scritti, Bologna, Il Mulino, 2012 (o edizioni successive). 2. R. Gualdo – S. Telve, Linguaggi specialistici dell’italiano, Roma, Carocci (due capitoli a scelta fra 3, 4, 5, 6). 3. Dispense e materiali (disponibili su Moodle o Google Classroom) Seconda parte 1. I. Bonomi – E. Buroni, L’italiano dell’opera lirica, Bologna, Il Mulino, 2017. 2. Dispense e materiali (disponibili su Moodle o Google Classroom)
Non attending students 1. L. Serianni, Prima lezione di storia della lingua italiana, Roma-Bari, Laterza, 2015. 2. S. Telve, L’italiano: frasi e testo, Roma, Carocci, 2013. 3. R. Gualdo – S. Telve, Linguaggi specialistici dell’italiano, Roma, Carocci (due capitoli a scelta fra 3, 4, 5, 6). 4. I. Bonomi – E. Buroni, L’italiano dell’opera lirica, Bologna, Il Mulino, 2017.
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TELVE Stefano
( syllabus)
The course provides an account of the textual, lexical and syntactic features of texts produced within an institutional context; a history of italian language for music will be sketched with an analysis of most important texts.
( reference books)
Attending Students First section 1. L. Serianni, Italiani scritti, Bologna, Il Mulino, 2012 (o edizioni successive). 2. R. Gualdo – S. Telve, Linguaggi specialistici dell’italiano, Roma, Carocci (due capitoli a scelta fra 3, 4, 5, 6). 3. Dispense e materiali (disponibili su Moodle o Google Classroom) Seconda parte 1. I. Bonomi – E. Buroni, L’italiano dell’opera lirica, Bologna, Il Mulino, 2017. 2. Dispense e materiali (disponibili su Moodle o Google Classroom)
Non attending students 1. L. Serianni, Prima lezione di storia della lingua italiana, Roma-Bari, Laterza, 2015. 2. S. Telve, L’italiano: frasi e testo, Roma, Carocci, 2013. 3. R. Gualdo – S. Telve, Linguaggi specialistici dell’italiano, Roma, Carocci (due capitoli a scelta fra 3, 4, 5, 6). 4. I. Bonomi – E. Buroni, L’italiano dell’opera lirica, Bologna, Il Mulino, 2017.
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L-FIL-LET/12
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