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Course
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Credits
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Scientific Disciplinary Sector Code
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Contact Hours
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Exercise Hours
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Laboratory Hours
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Personal Study Hours
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Type of Activity
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Optional materials and exam in a foreign language
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Language
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13873 -
MARKETING
(objectives)
A) FORMATION OBJECTIVES
The aim of the course is to provide a general framework of marketing activities carried out by companies, with a focus on their integration with corporate strategies.
b) EXPECTED LEARNING RESULTS
1) Knowledge and understanding
Being aware of the strategic and operative marketing both in its strategies and tools to successfully carried out a marketing plan.
2) Applying knowledge and understanding
To know and to understand marketing strategies and policies as well as the tools in their peculiarities and characteristics. To acquire the ability to apply the above mentioned strategies and tools to a real firm case.
3) Making judgements
Be able to identify the marketing problems relating to a product and/or a service and propose some improvement and/or changes to be realized in line with the brand image and the firm objectives.
4) Communication Skills
Riuscire a spiegare sia la situazione attuale dell’impresa sia quella prospettata per alcune aree e/o prodotti e/o servizi anche attraverso l’utilizzo di software per le presentazione.
5) Learning skills
To be successful in the learning output it is necessary to be able to read the actual firm situation from a marketing point of view and to be able to identify some areas of improvement. It is also necessary to be able to propose marketing strategies and practical solutions to the problems identified in line with the firm and/or brand image and the business goals. Therefore, students should be able to formulate a right marketing strategy and to identify the most deemed tools to implement it being aware of how marketing operations should be carried out.
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AQUILANI Barbara
( syllabus)
The course, after having framed the marketing management in the firm general goals and activities, develops both the strategic marketing (consumer behaviour, segmentation, marketing research general concepts, market strategies, SWOT analysis, etc.) and the operations (product, price, place, promotion) subject matters.
The aim of the course is to provide students with all knowledge necessary to understand and develop a marketing plan.
To operationalize the acquired knowledge, students will be invited to develop, divided into groups, a project work focusing on a selected product/service. The project would be initiate at half course (more or less) and the work done would be checked by the teacher at half work (3/4 of the course) to make sure it is correctly carried out. The presentation of the project work will take place just at the end of the course in front of the commission which will evaluate the exam.
( reference books)
J. Paul Peter, James H. jr. Donnelly, Carlo Alberto Pratesi, L. Principato (eds), Marketing, McGraw-Hill, V or VI edition.
All the book has to be studied to pass the exam.
Students willing to pass the exam in English can found lessons registrations for the entire program in the Moodle platform. In this case the text is the following: Kotler P. and Armstrong G. (2020), Principles of Marketing, Global Edition, Pearson Education Limited; 18° ed. (2020, May, 22), and to pass the exam only the first 16 chapters have to be studied.
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8
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SECS-P/08
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48
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-
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-
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Core compulsory activities
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ITA |
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13883 -
INTERNAL AUDITING
(objectives)
The course aims to provide the student with the theoretical and practical notions aimed at:
- Understand the definition and analysis models of the internal control and risk management system of companies;
- Know corporate governance rules regarding the internal control and risk management system.
- Know international standards of the internal auditing profession
- Develop critical analytical skills to improve corporate cont
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Derived from
15800 INTERNAL AUDITING in AMMINISTRAZIONE, FINANZA E CONTROLLO LM-77 0 ROSSI Fabrizio, recchia anastasio
( syllabus)
Module 1 - The governance of internal controls
Basic concept and definition
Responsibilities, functions and deliverables of the actors of the ICS in corporate governance.
Internal auditing in control governance
International models of understanding, evaluation and analysis of ICS
Methods and techniques for analyzing business processes and risks
Module 2 - Internal auditing activities
International professional standards for conducting internal auditing
The internal auditing process
Methodologies and operational tools of the activity
Case study
( reference books)
The teaching material of the course is represented by the handouts made available by the teachers at the beginning of the course and available online on the course page
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8
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SECS-P/07
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48
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Core compulsory activities
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ITA |
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13874 -
MANAGEMENT E CERTIFICAZIONE DELLA QUALITA'
(objectives)
1 - Principles of quality management: models and applications : the customer relationship :customer needs analysis and techniques for the customer satisfaction ; suppliers evaluation ; human resources management : leadership , involvement , motivation, empowerment, training, open organization ; process control into the production -
2 - The quality management: Tools and methods : statistical tools and managerial techniques , the statistical control card ; design for quality ; principles of statistical control for advanced processes
3 –The Quality Management System and the certification process : the application of ISO 9001 ; the quality system implementation ; guidance for the quality audit ; the technical audit process; the non-compliance management ; the evaluation process ; Certified Quality Auditors : training and certification ; The Quality Management Systems for the agro-food food industry
4 - quality management and business management integration: quality control and management control methods in comparison ; the balanced scorecard methodology ; performance indicators in quality management; quality costs
Expected learning outcomes
1)Knowledge and understanding skills.
Know the statistical and managerial tools to be applied in a quality management system. Know the organization of a quality-oriented firm.
2) Ability to apply knowledge and understanding.
Learn the tools needed to properly and efficiently implement a Quality Management System.
3) Autonomy of judgment.
Know how to identify non-conformities of a quality management system and know how to identify and apply effective corrective actions.
4) Communication Skills.
Ability to transfer the data obtained from an audit in Audit Report
5) Learning Skills.
Ability to know how to analyze data from the application of statistical / managerial tools and audits to enable a correct and effective application of a Quality Management System.
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RUGGIERI Alessandro
( syllabus)
The course studies the principles of quality. In particular, the course studies the evolution of the concept of quality which has gone from a technical approach to a management approach, based on the customer. The course also provides knowledge about the different models of excellence: ISO and TQM.
Synthesis of topics
1) General principles: definition of quality; approaches to quality; management models: TQM, ISO 9000, EFQM.
2) Principles of quality management: quality and business strategy; process management; role of top management; leadership; customer relations and customer satisfaction; relationship with suppliers; human resource management; just in time; analysis and data management; continuous improvement; principles of performance measurement; organizational culture and quality; quality control and management control; quality in production and services.
3) Quality assurance: definition of certification; standardization and accreditation; quality systems; ISO 9001; terminology and concepts; scope of certification; certification process; requirements of ISO 9001; audits; corrective actions; the professionals; product certification; environmental certification; the integrated quality-environment-safety; social impact of quality: SA 8000 certification and ethics; the food industry: HACCP standards, disciplinary production and supply chain, BRC
( reference books)
Lecture notes and teaching materials provided by the professor
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SILVESTRI Cecilia
( syllabus)
1) General principles: definition of quality; approaches to quality; management models: TQM, ISO 9000, EFQM (Prof. Ruggieri 6h; Prof.ssa Silvestri 6h)).
2) Principles of quality management: quality and business strategy; process management; role of top management; leadership; relationship with customers and customer satisfaction; relationship with suppliers; human resources management; just in time; data analysis and management; statistical tools; continuous improvement; principles of performance measurement (Prof. Ruggieri 6h; Prof.ssa Silvestri 6h));
3) Quality certification: definition of certification; standardization and accreditation; quality systems; ISO 9001 standard; terminology and concepts; certification purpose; certification process; requirements of the ISO 9001 standard; audits; corrective actions; professional figures; environmental certification; the security; ethical certification and social report; ; the integrated quality-environment system (Prof. Ruggieri 6h; Prof.ssa Silvestri 6h).
4) Quality certification methodologies and techniques: the application of the ISO 9001 standard; the implementation of a quality system; the legislation for quality audit; audit techniques; the management of non-conformities; the evaluation of quality management systems; the training and certification of quality auditors, statistical and managerial tools for quality (Prof. Ruggieri 6h; prof. Silvestri 6h).
( reference books)
Iso 9001:2015 standard and slides provided by the Teachers
https://moodle.unitus.it/moodle/course/view.php?id=3013
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8
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SECS-P/13
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48
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Core compulsory activities
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ITA |
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13899 -
A SCELTA DELLO STUDENTE
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8
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48
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Elective activities
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ITA |
119033 -
LABORATORIO DI COMPETENZE DIGITALI: OFFICE AUTOMATION AVANZATO
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BRACCINI Alessio maria
( syllabus)
The laboratory tackles the advanced use of electronic spreadsheets and database management systems software as follows.
Advanced use of electronic spreadsheets:
• Import data from external sources (csv, textual data, database, web)
• Manual and conditional cells formats
• Filter and sort data sources
• Charts
• Pivot tables and pivot charts
• Data analysis for problem solving tools: matrix formulas, problem solving with 1, 2 or n variables
Advanced use of database management systems:
• Conceptual modelling of a database with E/R
• Create a database in a database management system
• Create relationships between tables
• Create queries for extracting data from relations
• Create views for data input and visualisation
( reference books)
Materials available on the Moodle learnig platform
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2
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ING-INF/05
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-
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12
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Other activities
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ITA |
119034 -
LABORATORIO DI COMPETENZE DIGITALI:DATA ANALYTICS CON R
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BRACCINI Alessio maria
( syllabus)
The laboratory contains only practical activities.
The syllabus of the laboratory includes the following topics:
• Introduction to the working environment of R and RStudio
• Basic features of RStudio: projects, revisions control, help online, debug
• Basic operations with R: updating, installing libraries, loading datasets
• Basic operators: mathematical, logical, assignment
• Basic data types: Boolean, vectors, matrices, arrays, lists, data frames, data tables
• Data transformations
• Input and output operations: R native data formats, RStudio files, and cvs and xls interoperability file formats
• Writing reports with R (RMarkdown)
• Revision control in RStudio
• Basic mathematic and statistic functions
• Data manipulation: working with dataframes and datatables
• Data manipulation: selection, extract, sort
• Contingency tables
• Basic statistical operations: max, min, quantiles, range, IQR, se, var, correlation index, re-scaling, standardisation, linear regression
• Graphical representations: basic R charts
• Graphical representations: advanced R charts with ggplot
• Export charts in png and pdf
( reference books)
Materials available on the Moodle learnig platform
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2
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ING-INF/05
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-
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12
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Other activities
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ITA |
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119035 -
ATTIVITA' PROFESSIONALIZZANTE
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4
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Other activities
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ITA |
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119043 -
Professional English for Marketing and Administration
(objectives)
The purpose of this course is to explore and expand the concept of professional – commercial and administrative writing in a modern perspective of Cross-cultural Communication. The ultimate goal is to increase students’ familiarity with different professional writing forms, mostly consisting of multipurpose business letters (inquiries, replies, orders, complaints, memos, reports) and develop awareness of the cross-cultural communicative issues raised by international communication, by studying the origins and development of a discipline which finds its roots in the ancient art of letter writing. Since target students should already possess a B1 one level of English Language competence, the teaching of grammar will not be a priority of this course.
At the end of the course, students will have developed an understanding of the general principles of corporate-administrative- professional communication, especially with regard to the 4 Cs (clarity, formal and content correctness, conciseness, courtesy); they will be able to identify the register and the most suitable contents for the most typical communicative situations of their potential working sector and will be able to apply and modulate the textual genres they have become familiar with to new and unexpected communicative contexts.
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ROMAGNUOLO Anna
( syllabus)
Format, layout typical phraseology of business letters. Letters of inquiry, reply, order, complaint, apology, memo, report. History of Business Communications: notions of its development through letter collections and teaching manuals developed in the years. Principles of Cross-Cultural Communication.
( reference books)
Handouts, available online on the course webpage on Moodle, freely available: https://moodle.unitus.it/moodle/course/view.php?id=224. They consist of interactive exercises (matching, fill-in, letter writing tests) and reading material mainly derived from the Journal of Business Communication and the Business Communication Quarterly.
Students who cannot attend the course are advised to use one of the following handbooks:
The Oxford Handbook of Commercial Correspondence, by A. Ashely, 2010, or Real Writing with Answers 3, Roger Gower, CUP, 2008; Effective Writing, by Jean Withrow, CUP, 2006; Writing Skills: A problem solving approach, di Norman Coe et Al, CUP, 2007.
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4
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L-LIN/12
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24
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Other activities
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ITA |
Optional group:
Gruppo opzionale marketing - (show)
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8
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13891 -
INTERNATIONAL MARKETING
(objectives)
The International Marketing course aims to provide students with the necessary information to set up an internationalisation pathway for companies from a strategic and operational point of view.
The student should be able to assess the opportunities arising from internationalisation in a target country and define the characteristics of the entry, from the operational mode to the definition of the marketing mix aspects in order to define a complete international marketing plan.
The student should be able to:
1) Knowledge and understanding: to know and understand the dynamics of international marketing and how management can accurately plan its operational levers;
2) Applying knowledge and understanding: to practically apply the knowledge acquired to develop international marketing plans;
3) Autonomy of judgement (making judgments): having autonomy of judgement and ability to apply methodologies and tools of international marketing in an independent and original way;
4) Communication skills: to communicate the knowledge acquired also through exercises and project work in comparison with other colleagues;
5) Learning skills: to learn a method of critical analysis and application of international marketing tools.
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PICCAROZZI Michela
( syllabus)
PART ONE: The international development of the company
Globalization of markets
The company and international strategies
SECOND PART: Analysis of foreign markets
The attractiveness of the countries
The accessibility of countries
PART THREE: Strategies and procedures for entering the markets
The export
The production plant abroad
International collaboration agreements
PART FOUR: International marketing policies
The positioning of the offer
Product policy
The pricing policy
Communication policy
DEEPENING
Role of digitalization in internationalization processes
( reference books)
BOOK
Valdani, E., & Bertoli, G. (2014). Marketing internazionale. Egea.
SLIDE
Available on the student portal
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8
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SECS-P/08
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48
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Core compulsory activities
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ITA |
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