1. Knowledge and understanding: being able to critically read the relationship between media and society in historical development and acquire the historical, technological and theoretical skills necessary to understand and interpret media forms, languages ​​and practices;
2. Applied knowledge and understanding: acquire the appropriate tools and languages ​​to analyze in depth the daily experience with the media and correctly interpret the social media scenarios of the past and emerging ones, in the cultural industry and in social practices;
3. Making judgements: apply the knowledge acquired during the course to critically analyze the transformations introduced by the media in the history of Western man, particularly in the context of contemporary society;
4. Communication skills: acquire an adequate specialized vocabulary and demonstrate mastery of the terminology and fundamental concepts of the course;
5. Ability to learn: acquire the autonomy necessary to continuously update the knowledge and skills acquired during the course to apply them to the analysis of the continuous evolutions that characterize the relationship between media technologies and social reality.

Laboratory Activities: Laboratory activities are an integral part of teaching and will complement the frontal teaching. They will mainly be based on group work in which students will be involved in analyzes of media use practices.