The course aims to offer the tools necessary to analyze and design in traditional and digital mainstream media. The aim is to transmit the theories and techniques necessary to operate in the front end and in the back end, simultaneously evaluating the impacts of the strategies on the public / users. A second goal is to ensure the importance of multidisciplinarity in the digital ecosystem and to train the learner in order to make him work in several areas: sociological, media, political - institutional, corporate.