Acquire an in-depth knowledge of the social nature and development of the advertising system, its evolution over time and the social implications that its practice brings into play. Through the analysis of the historical evolution of advertising practice, of communication styles, strategies, tools and effects on consumers, acquire a systematic competence of the value and social role, as well as marketing, of this particular communication vehicle which is the advertising.

Acquire a theoretical and analytical capacity for each communication strategy aimed at the care and realization of the relationships that the company establishes with all its stakeholders