The dynamics of information have radically changed with the introduction of social media as a tool for sharing and amplifying news, giving rise to new processes of formation and dissemination of beliefs, where the emotional component dominates over the rational one. Images with a high patemic rate, enunciative mimesis of primary orality, fatigue communication, etc .: these are tactics aimed at arousing visible, strong feelings, especially if it is about biased or false news. Therefore, it is now common opinion that in the contemporary world the discursive regime of post-truth is in force, oriented not so much to the facts, but to their emotional and sensitive consequences.
Furthermore, the writing and publication of news on social media involves the introduction of two variables previously unknown to canonical journalism, namely interactivity and uncontrolled proliferation, which have changed the style choices of newspapers.