The course aims to analyse the subject of marketing from the methods and characteristics of the strategy to the operational aspects focusing on the characteristics within the activities of the sea.
The analysis of marketing in its strategic and operational aspects will be articulated starting from the knowledge of the consumer up to the preparation of the marketing plan.
The student should be able to:
1) Knowledge and understanding: to know and understand the dynamics of marketing and how management can accurately plan its operational levers;
2) Applying knowledge and understanding: practically apply the knowledge acquired to develop marketing plans;
3) Autonomy of judgement (making judgments): having autonomy of judgement and ability to apply marketing methodologies and tools in an independent and original way;
4) Communication skills: to be able to communicate the acquired knowledge also through exercises and project work in comparison with other colleagues;
5) Learning skills: to learn a method of critical analysis and application of marketing tools.