Teacher
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ALBINI Mariavittoria
(syllabus)
The course program starts from a general framework regarding the world of tourism and its historical evolution to delve into the themes of digitalisation, communication, competitiveness and sustainability. Specifically, the main topics covered will be: • The current tourism scenario • Tourism in Italy • Brief history of tourism • Effects of the Covid-19 pandemic on tourism • Digital tourism trends and practices • Digitally mediated tourism communication strategies • PNRR and tourism 4.0 • The mountain online
(reference books)
Oltre alle slide e ai materiali forniti dalla docente (caricati sulla pagina UnitusMoodle), il manuale consigliato è: “Turismo digitale. In viaggio tra i click” di Alessandra Olietti e Patrizia Musso, Franco Angeli, 2018
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