In addition to the perspectives of narratology applied to contemporary audiovisual forms, whether film or serial, the concept of storytelling cuts across other issues in increasingly broad horizons involving contemporary society. Indeed, even communication in organisations, public institutions or private companies today is based on an emotional model, which explores content through paradigms structured in real narrative horizons. Moreover, digital convergence has changed the rules of communication, and it is essential to know the logic and master the new tools.

First Part. Narratology and transmedia storytelling
The first part of the course will review the narrative strategies of films and TV series, starting from the fundamental structures of the screenplay, up to the narrative universes of contemporary cinema and the TV of complexity, considering the most relevant narratological models. The topic of “transmedia storytelling” will then be addressed, with storytelling extensions on multiple platforms and for different formats.

Second Part. Storytelling in the cultural industry
The second part of the course will consist of an overview of storytelling in different areas of the cultural industry and society; it will focus on lessons devoted to the storytelling of politics between traditional media and the web, to music promotion, to the specific declination of storytelling in the contexts of contemporary art, the museum, and multimedia art production.

Third Part. Multimedia production
The third and last part of the course will focus on production issues concerning writing for audiovisual content and staging, also declining the different possibilities of filming and editing tools, also with classroom exercises, thanks to the collaboration of the staff and equipment of the Centro di Ateneo per la Multimedialità.

Students must study THREE TEXTS for their oral exam.
The FIRST, on writing techniques between literature and film
Christopher Vogler, The Writer's Journey: Mythic Structure For Writers, Michael Wiese Productions, San Francisco 2020 (1st edition: 1992)

THE OTHER TWO, on the concept of storytelling applied to different phenomena, from politics to convergent culture, to be chosen from the following list:
- Syd Field, Screenplay. The Foundations of Screenwriting, Delta, New York 2005 (1st edition: 1984)
- Jonathan Gottschall, The Story Paradox. How Our Love of Storytelling Builds Societies and Tears them Down, Basic Books, New York 2021.
- Henry Jenkins, Convergence Culture: Where Old and New Media Collide, NYU Press, New York 2006.
- Lev Manovich, AI Aesthetics, Strelka Press, Moscow 2018.
- Jason Mittell, Complex TV: The Poetics of Contemporary Television Storytelling, NYU Press, New York 2015.
- Frank Rose, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, W. W. Norton & Co., London-New York, 2011.
- Christian Salmon, Storytelling: Bewitching the Modern Mind, Verso, London-New York, 2010.
- Kristin Thompson, Storytelling in Film and Television, Harvard University Press, Cambridge-Lo