Teacher
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Fulco Irene
(syllabus)
Marketing: Creating Customer Value and Engagement Company and Marketing Strategy Consumer Markets and Buyer Behavior Digital transformation and digital marketing Managing Marketing Information to Gain Customer Insights Introduction to Big Data Digital metrics
(reference books)
Principles of Marketing, 18th Global Edition. Philip T. Kotler & Gary Armstrong. | c 2020. Croll, A., & Yoskovitz, B. (2013). Lean analytics: Use data to build a better startup faster. " O'Reilly Media, Inc.". Teaching materials uploaded to Moodle
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