FRANCO Silvio
(syllabus)
Part 1 - The paradigm 1.1 - Introduction to the course 1.2 - Environment and society in the history of economic thought 1.3 - Relations between environment and economy 1.4 - Discussion on the topics Part 2 - Economic processes: the case of the agri-food sector 2.1 - The nature of the economic process and its environmental and social implications 2.2 - The structure of agri-food production processes 2.3 - The structure of food consumption processes 2.4 - Discussion on the topics Part 3 - Sustainability in the agri-food sector 3.1 - The concepts of weak sustainability and strong sustainability 3.2 - Examples of assessment of the sustainability in the agri-food systems 3.3 - Discussion on the topics Part 4 - Consumers' behaviour and agri-food marketing 4.1 - The decision-making process of the consumer of agri-food products 4.2 - Perception of the quality and value of food 4.3 - The implications on agro-food marketing (evidences and examples) 4.4 - The implications on territorial marketing (evidences and examples) 4.5 - Discussion on the topics
(reference books)
- Silvio Franco, "Appunti dalle Lezioni di Economia e Marketing del Prodotti Agroalimentari", 2019
- Supplementary readings and insights
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