PICCAROZZI Michela
(syllabus)
PART ONE: The international development of the company Globalization of markets The company and international strategies SECOND PART: Analysis of foreign markets The attractiveness of the countries The accessibility of countries PART THREE: Strategies and procedures for entering the markets The export The production plant abroad International collaboration agreements PART FOUR: International marketing policies The positioning of the offer Product policy The pricing policy Communication policy DEEPENING Role of digitalization in internationalization processes
(reference books)
BOOK Valdani, E., & Bertoli, G. (2014). Marketing internazionale. Egea. SLIDE Available on the student portal
|