PROGRAM
- Web and Internet Sites

- useful tools for analysis, indexing and positioning on major search engines
- Content Marketing: what are the techniques for writing and producing content for the web and in particular the differences between writing for a blog, for a website and for social networks

- Social Media Marketing: the opportunities for companies made available by the various social, what they are and how to use them. For each Social Media will be identified features, functionality, peculiarities and differences, in particular of: Facebook; Twitter; Instagram; Pinterest; Google+; LinkedIn and YouTube. Finally, the software useful for the optimization and integrated management of different social channels will be illustrated.
- Applied knowledge and understanding: students will learn the main web marketing tools and integrate them into a comprehensive marketing plan.
- Applied knowledge and understanding: students will learn operationally how to use web tools such as social media, and learn operational and strategic techniques.
- Autonomy of judgment: students will learn to choose the most appropriate tools depending on the type of business that they will implement, they will learn to understand strategically what are the web activities, style and tone of voice useful and suitable depending on the channel and market sector in which they will operate
- Communication skills: students will have to present to the commission the project carried out during the course exposing it in a complete and exhaustive way, using the techniques of corporate communication.
- Ability to learn: at the end of the course the student will be able to manage a wordpress site using content marketing techniques, will be able to use social media for business purposes, will be able to use and interpret web statistics in a strategic manner.

"SEO Google. Guida al web marketing con gli strumenti di Google" Di Francesco De Nobili.
"La mucca viola" di Seth Godin
"Prevedibilmente irrazionale" di Dan Ariely