Module:
(objectives)
a) Educational objectives In line with the educational objectives of the degree course 'Mountain Sciences', the course aims to promote the enhancement of mountain territories through the learning and application of approaches related to territorial marketing, place branding, and sustainable tourism. b) Expected learning outcomes At the end of the course, students should be able to - know and discuss marketing principles, approaches, and best practices applied to local development; - acquire knowledge in the field of tourism and sustainable development; - apply a place branding process in mountain areas (Lab "Mountain Marketing").
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