A) FORMATION OBJECTIVES

The aim of the course is to provide a general framework of marketing activities carried out by companies, with a focus on their integration with corporate strategies.
b) EXPECTED LEARNING RESULTS
1) Knowledge and understanding
Being aware of the strategic and operative marketing both in its strategies and tools to successfully carried out a marketing plan.

2) Applying knowledge and understanding
To know and to understand marketing strategies and policies as well as the tools in their peculiarities and characteristics. To acquire the ability to apply the above mentioned strategies and tools to a real firm case.

3) Making judgements
Be able to identify the marketing problems relating to a product and/or a service and propose some improvement and/or changes to be realized in line with the brand image and the firm objectives.

4) Communication Skills
Riuscire a spiegare sia la situazione attuale dell’impresa sia quella prospettata per alcune aree e/o prodotti e/o servizi anche attraverso l’utilizzo di software per le presentazione.

5) Learning skills
To be successful in the learning output it is necessary to be able to read the actual firm situation from a marketing point of view and to be able to identify some areas of improvement. It is also necessary to be able to propose marketing strategies and practical solutions to the problems identified in line with the firm and/or brand image and the business goals. Therefore, students should be able to formulate a right marketing strategy and to identify the most deemed tools to implement it being aware of how marketing operations should be carried out.