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Derived from
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119043 Professional English for Marketing and Administration in Marketing and Quality Management LM-77 ROMAGNUOLO Anna
(syllabus)
Format, layout typical phraseology of business letters. Letters of inquiry, reply, order, complaint, apology, memo, report. History of Business Communications: notions of its development through letter collections and teaching manuals developed in the years. Principles of Cross-Cultural Communication.
(reference books)
Handouts, available online on the course webpage on Moodle, freely available: https://moodle.unitus.it/moodle/course/view.php?id=224. They consist of interactive exercises (matching, fill-in, letter writing tests) and reading material mainly derived from the Journal of Business Communication and the Business Communication Quarterly.
Students who cannot attend the course are advised to use one of the following handbooks:
The Oxford Handbook of Commercial Correspondence, by A. Ashely, 2010, or Real Writing with Answers 3, Roger Gower, CUP, 2008; Effective Writing, by Jean Withrow, CUP, 2006; Writing Skills: A problem solving approach, di Norman Coe et Al, CUP, 2007.
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