Format, layout typical phraseology of business letters. Letters of inquiry, reply, order, complaint, apology, memo, report. History of Business Communications: notions of its development through letter collections and teaching manuals developed in the years. Principles of Cross-Cultural Communication.
Handouts, available online on the course webpage on Moodle, freely available: https://moodle.unitus.it/moodle/course/view.php?id=224. They consist of interactive exercises (matching, fill-in, letter writing tests) and reading material mainly derived from the Journal of Business Communication and the Business Communication Quarterly. Students who cannot attend the course are advised to use one of the following handbooks: The Oxford Handbook of Commercial Correspondence, by A. Ashely, 2010, or Real Writing with Answers 3, Roger Gower, CUP, 2008; Effective Writing, by Jean Withrow, CUP, 2006; Writing Skills: A problem solving approach, di Norman Coe et Al, CUP, 2007.
Dates of beginning and end of teaching activities
At a distance
Objectives of the course
Università degli Studi della Tuscia - Rettorato, Via S.M. in Gradi n.4, 01100 Viterbo, ITALY - Tel. 0761.3571