Living life in today’s world is not as easy as a piece of cake. Everything that surrounds us moves at a pace way faster than what we’ve ever seen, with potential upside and downside in a matter of days, hours or minutes.

Think about the cryptocurrency environment: probably all of you know at least a little about bitcoin or Ethereum. Just look at those crypto and see how volatile they are, oscillating of lots of base points per day and being influenced from multiple scenario evolutions.

So far, understanding signals is not just something for technician or experts in analysis but needs to be a must have for everyone who’s dealing decisions. And guess what? Decisions need to be taken from everyone, from top executives down to operation people. Either you are about to create a compelling marketing campaign or develop a new feature for your app, data help taking decisions wisely and create amazing new products. Any students having a degree in Economics need to know how to read and organize data so to understand how to handle projects.

Within the “Marketing & Big Data Analytics” course, we will deep dive in many different areas of the topic, mostly following this path:

- Introduction to the course;
- What is Marketing nowadays? Strategies and real-life examples of Marketing strategies;
- Importance of Data and how they affect every -day lives;
- From 0 to Hero: how startup leverage data to increase traction, raise funds and become unicorns;
- Reading Marketing Data;
o The importance of Metrics and types of metrics;
o Funnels and AARRR metrics;

- Growth Hacking: small decisions based on data can upscale your output;
o ABC of Growth Hacking
o Examples and best practices in the Growth Hacking world
o Books to read and people to follow

- CRM: importance of managing customers through a unique data collection tool;
- Excel: a powerful tool to build the basis of your data analysis;
o 101 of Excel, when to use It and how to use it;
o Basic formulas;
o CERCA.VERT + PIVOT

- Appendix: Blockchain and New Innovation leading the world ahead

Course's Materials:

- “Lean Analytics: Use data to build a Better Startup Faster – O’ Reilly”
- every topic discussed within our own slides

Suggested books:
- "Predictably Irrational – The hidden forces that shapes our decisions" by D. Ariely
- "Factfulness – 10 ragioni per cui non capiamo il mondo" by A. R. Ronnlund, H. Roslin e O. Rosling