Knowledge and understanding: The student will have developed the ability to understand markets dynamics as well as policies, in a rapidly changing scenario as contemporary economics. Moreover, the student will understand the role of communication and advertising in the marketplace.
Applying knowledge and understanding: The student – acquiring the correct tools and method – will be able to interpret and critically evaluate microeconomic problems and policies, also with regard to the role of communication and advertising, as well as to assess whether the policies’ goals actually correspond to their predictable effects on the basis of the main economic theories.
Making judgements: The student, through the use of the methodologies acquired during the course, will have acquired analysis skills and the ability to interpret microeconomic problems, with a focus on communication and advertising.
Communication skills: At the end of the course the students will strengthen their communication skills as well as their ability to present the results of their analysis, also in relation to ‘problem solving’ activities.
Learning skills: The technical-economic knowledge acquired during the course will allow the student to autonomously understand and interpret complex microeconomic problems. These skills will be developed also through ‘Questions and Answers’ as well as through exercise sessions.