Degree Course: Communication, technologies and digital cultures Syllabus for A.Y. 2020/2021  

1. Classical authors: Comte, Marx, Durkheim, Weber, Simmel

2. Fundamental concepts of sociology: Social Action, Division of labour, social participation, Social culture, Insitutions, Social control, Deviance, Politics, Social Change, Modern society, Globalization.

3. The debate on nthe methods of social sciences. Methodological individualism versus methodological collectivism.

L.A. Coser, I classici del pensiero sociologico, Il Mulino, Bologna 2006
(ISBN 8815109900), da pag. 11 a pag. 260 (pari a 249 pagine).

P. Ceri, Sociologia, Laterza, Bari 2007 (ISBN 9788842084891), pp. 45-65, 72-80, 83-114, 116-126, 137-150, 151-174, 176-190, 192-204, 211-220, 225-245, 247-268, 270-289 (pari a 190 pagine).

The course will provide the basic theoretical concepts related to individual choices and to their impact on the market process. In particular, the course will deal with the determinants of consumers' and firms' decision-taking with a focus on the relevance of information for economic choice and market equilibrium.
The focus of the course is communication in the marketplace. On the one hand the course will analyse the process of information spreading, thus highlighting those factors which favour communication; on the other hand, it will focus on the effects of the accrued information on market equilibrium. The first part of the course will provide the tools for the analysis of market equilibrium, i.e. demand and supply analysis, market mechanisms and consequences of government intervention on prices, the working of the firm within different market structures – competition, oligopoly, monopoly. The second part will deal with the relationship between information and competition.

Lesson plan
1. Consumers behaviour
2. Firms behaviour
3. Market equilibrium
4. Market structure: competition vs. market power
5. Communication and advertising
6. Anti-trust issues

• R.S. Pinkyck and Daniel L. Rubinfeld, Microeconomics, 9th Edition, Pearson (selected chapters).
• A list of selected readings, which will be provided on UniTusMoodle.

For information or to be given access to the UniTusMoodle course page please contact the course teacher.

the program concerns the study of: general and introductory notions to the study of private law (sources of law, interpretation of the law, legal norm, subjective juridical situations, etc.). the discipline of goods (goods, property, real rights of enjoyment, possession, contained in book 3 of the civil code) the discipline of obligations in general (contained in book 4 ° of the civil code). the discipline of contracts in general (contained in book 4 ° of the civil code). the discipline of individual contracts (contained in book 4 ° of the civil code). the discipline of unilateral promises, of debt securities, of the management of other people's affairs, of undue payment, of unjust enrichment (contained in book 4 of the civil code). the regulation of the illegal act (contained in book 4 of the civil code). the discipline of transcription and tests (contained in book 6 ° of the civil code). the discipline of patrimonial responsibility, of the causes of pre-emption and of the patrimonial guarantee (contained in the 6th book of the civil code). the regulation of the jurisdictional protection of rights (contained in book 6 ° of the civil code)

For exam preparation, the following must be used:

1) Italian Codice civile aggiornato, for example:
- De Nova, Codice civile e leggi collegate, Zanichelli
- Di Maio, Codice civile, Giuffrè

2) optionally one of the following manuals:

AA. VV., Istituzioni di diritto privato, a cura di BESSONE, Giappichelli, ult. ed.
NIVARRA-RICCUTO-SCOGLIAMIGLIO, Diritto privato, Giappichelli, ult. ed.
ROPPO, Istituzioni di diritto privato, Monduzzi, ult. ed.
TORRENTE – SCHLESINGER, Manuale di diritto privato, Giuffré, ult. ed.
TRIMARCHI, Istituzioni di diritto privato, Giuffré, ult. ed.
ZATTI e COLUSSI, Lineamenti di diritto privato, Cedam, ult. ed.

3) AA. VV., Dieci lezioni introduttive a un corso di diritto privato, Utet, ult. ed.

STUDENTS* ATTENDING (GROUP WORK)

Students* must submit a copy of their completed presentation paper to the theacher prior to the written test.

NON-ATTENDING STUDENTS and INDIVIDUAL PRESENTATIONS

Non-attending students must follow the instructions below, under penalty of exclusion from the exam session.
Video and word documents must be received by the teacher at least two weeks before the chosen exam date.
For the preparation of the grammar part, please refer to the following websites:
https://www.examenglish.com (https://www.examenglish.com/CEFR/cefr.php)
http://www.englishtag.com
https://learningenglish.voanews.com E http://www.bbc.co.uk/learningenglish
https://learnenglishteens.britishcouncil.org/level/b1-cefr/term
For the preparation of the media project the students* of the course:
1. prepare a 5 min. (max) in which they explain their project in English, which they must then send to the teacher in mp3 format at melchiorresmr@unitus.it;
2. attach to this video the written part of at least 2000 words in word format.
STUDENTS OF THE LMR/02 SINGLE-CYCLE DEGREE COURSE WHO ARE REQUIRED TO TAKE THE 4 CFU OF ENGLISH LANGUAGE PROFICIENCY MUST AGREE ON THE PROGRAM WITH THE TEACHER SONIA MELCHIORRE.

Any grammar text
https://www.examenglish.com (https://www.examenglish.com/CEFR/cefr.php)
http://www.englishtag.com
https://learningenglish.voanews.com E http://www.bbc.co.uk/learningenglish
https://learnenglishteens.britishcouncil.org/level/b1-cefr/term

COURSE SYLLABUS
Course presentation
The course is an introduction to the basic concepts of information technology such as information representation, hardware, basic software and operating systems. Insights on computer networks, web page development, programming principles, databases, web marketing principles.
Lesson plan
Basic Concepts of Information Technology
Information technology milestones. Basic knowledge of the structure and operation of a personal computer, computer networks, impact of these technologies on society and everyday life. An overview of ergonomic criteria in computer usage, data security issues, and legal issues.
Computer Architecture and information representation
Computer architecture. Von Neumann machine. Basic functions of a personal computer and its operating system. File System. The memory of a computer, units of measurement: bit and byte. Memory access. Algorithms and representation of information. Digital encoding of information: alphanumeric characters (ASCII code), integers and floting-point. Elements of Boolean Algebra. Introduction to programming
Introduction to the basic concepts of programming (computational problem, algorithm, syntax, semantics). Basic types of variables (integers, real numbers, Boolean variables). Operators and operator precedence. Selection and iteration control structures. Python programs.
Computer networks and the Internet
Computer networks and client-server architectures. Differences between distributed systems and computer networks. Network categories: LAN, MAN, WAN. Communication protocols. Internet Services. TCP / IP protocol. DNS server. Web Server, Mail Server, ftp server, DB server. File system and extensions. User licenses.
Web and HTML
The birth of the WEB: Electronic texts, Hypertext, Internet. Web architectures: static and dynamic pages. Web technologies: Http, Html. URL. HTML5 style markers and links, images, lists, and tables. Style sheets and CSS.
Databases
Basic concepts and use of databases. Relational model. Keys: super key and primary key. Relationships: one-one, one-many, many-many. Join. Indexes. Creating tables and queries. DBMS Mysql.
Promotion of a site
Optimize content for the public. Optimize content for the engines. Additional plugins for SEO. WordPress and social media. Interaction and loyalty

1) Brian W. Kernighan, Informatica. Orientarsi nel labirinto digitale (also available in English)
2) Material provided by the teacher and available online
3) Course presentations
The course material is available on the course page on the Moodle platform
For information or questions you can contact the teacher at the end of the lessons, or write an e-mail to Prof. Paola Vocca vocca@unitus.it to schedule an appointment. Further information can be handled through the platform forum.

ENGLISH LANGUAGE FOR MEDIA AND COMMUNICATION (L20; L-1; Restoration course)

STUDENT NOTICE * PROF.SSA SONIA MARIA MELCHIORRE 2019-20

COURSE II SEMESTER

ATTENDING STUDENTS (GROUP WORK)

Before the final test, all students must send the teacher a copy of their complete presentation in both paper and electronic form sharing the docs in google drive.

NON-ATTENDING STUDENTS and INDIVIDUAL PRESENTATIONS

The students * and the non-attending students must follow the following indications, under penalty of exclusion from the exam session.

The video and word documents must be sent to the teacher at least two weeks before the date of the registration for the ea
For the preparation of the grammatical part, refer to the sites:


https://www.examenglish.com (https://www.examenglish.com/CEFR/cefr.php)
http://www.englishtag.com
https://learningenglish.voanews.com AND http://www.bbc.co.uk/learningenglish
https://learnenglishteens.britishcouncil.org/level/b1-cefr/term


For the preparation of the elaborate media project, all students of the course:

1. they will have to prepare a 5 min video. (max) in which they explain their project in English, which they must subsequently send to the teacher in mp3 format at the address melchiorresmr@unitus.it;
2. must attach to the above video the written part of at least 2000 words in word format.

For the students not attending the course :
-create a folder (ex. L20 2021 NAME and share it with the teacher using google drive)
-create a video of approximately 3 minutes illustrating the project
-create a ppt with maximum 20 slides
-send it to the teacher

Only after presenting all that, students will receive the authorisation to register for the exam

MURPHY English Grammar in Use with Answers: A Self-Study Reference and Practice Book for Intermediate Students of English (q.e.)

web references:

https://www.examenglish.com (https://www.examenglish.com/CEFR/cefr.php)
http://www.englishtag.com
https://learningenglish.voanews.com E http://www.bbc.co.uk/learningenglish
https://learnenglishteens.britishcouncil.org/level/b1-cefr/term

The course aims to deal with the most important topics and concepts of political communication: theoretical frameworks, actors, tools, evolution and new challenges for research.
The first part of the course will be focused mainly on some crucial concepts of political science, useful to introduce the political communication topics and to contextualize the political systems that we'll talk about. in this first part, the main topics are: the concept of politics, the political regimes, the political parties and the electoral systems.
The second part of the course will explore and will be focused on the handbook of political communication: theoretical frameworks, main actors, tools and trends of political communication, recent evolution of the discipline in the digital era.
The third part will be dedicated to an in-depth analysis of the numerous factors that make communication so crucial in politics. We will explain the recent cultural and psycho-social dynamics that have led us to permanent campaigning.

Mazzoleni G., "La comunicazione politica", Il Mulino.
Di Gregorio L., "Demopatìa. Sintomi, diagnosi e terapie del malessere democratico", Rubbettino.

c) SUMMARIZED PROGRAM
Web sites with HTML5 (10%). Cascading Style Sheets CSS2, and basic CSS3 (30%) Basic Javascript. (60%)

Textbook: Notes are distributed for each lesson. A good reference book for HTML5 and CSS3, in English (containing more arguments than the ones that will be presented in the course) is the following:
Elizabeth Castro, Bruce Hyslop, "HTML and CSS: Visual QuickStart Guide". Pearson Education, 2013. EAN: 9780321928832
---for Javascript:
Marijn Haverbeke, "Eloquent JavaScript, 3rd Edition. A Modern Introduction to Programming" No Starch Press, 2018, 472 pp. ISBN-13: 9781593279509.
An ebook edition is available at the author's site: http://eloquentjavascript.net/Eloquent_JavaScript.pdf

Each lesson will last two hours; 24 lessons for a total of 48 hours.
Contents:
1. The bourgeoisie and the second industrial revolution
2. The European powers
3. United States and Japan; the colonial empires
4. The unification of Italy
5. The mass society
6. European and non-European societies at the beginning of the 20th century
7. Giolitti
8. The First World War; the October Revolution
9. The post-war period
10. The birth of fascism
11. The crisis of 1929
12. Totalitarianisms
13. The fascist regime
14. The crisis of colonial empires
15. The Second World War
16. Cold War and decolonization
17. The Republic in Italy
18. Consumer society; the 1970s
19. The fall of the Berlin Wall
20. The process of European integration
21. The Middle Eastern question
22. The end of the First Republic in Italy
23. Globalization; the “Asian Tigers”
24. Islam and the West; the 21st century

Giovanni Sabbatucci-Vittorio Vidotto, Il mondo contemporaneo, Editori Laterza, 2020.

-Oralità e scrittura. La storia dell'uomo e l'artefatto comunicativo, mezzi di comunicazione e trasformazioni sociali.
-Le radici del moderno: nascita della civiltà metropolitana e delle estetiche del consumo, archeologia dei mezzi di comunicazione di massa (1800-1850).
-Avvento della riproducibilità tecnica dell'opera d'arte, sviluppo dei mezzi di comunicazione di massa e dell'audiovisivo, trasformazioni progressive di letteratura e società (1850-1900).
-Dalle avanguardie storiche alla nascita dell'immaginario collettivo moderno (1900-1930).
-Crescita e destrutturazione dell'industria culturale di massa, informazione, istruzione, divertimento. Ridefinizione dell'opinione pubblica (1930-1970).
-Trasformazione delle politiche culturali e del sistema dei media generalisti, avvento della neo-televisione (1970-1980).
-Nascita e sviluppo dei nuovi media interattivi, diffusione dell'informatica e della telematica, rapporto tra innovazione tecnologica, modelli di conoscenza e relazioni sociali.
La società delle reti. La cultura convergente (1980-2018).

1. A. Abruzzese, P. Mancini, Sociologie della comunicazione, Laterza, Roma 2007
(ISBN 978-88-420-8484-6), tutto il volume per un totale di pagine 265.

2.
G. Fiorentino, Dalla parte del suono. Radio, Sud e Mediterraneo 1943-1978, Settecittà, Viterbo 2018 (ISBN ISBN 978-88-7853-827-6)
G. Fiorentino, Il flaneur e lo spettatore. La fotografia dallo stereoscopio all'immagine digitale, con testi di C. Baudelaire e O. W. Holmes, Franco Angeli, Milano 2014 (ISBN 9788891708960); o in alternativa, G. Fiorentino, Il sogno dell'immagine. Per un'archeologia fotografica dello sguardo. Benjamin, Rauschenberg e Instagram, Meltemi, Milano 2019 (ISBN 8855190571).

3.
M. Pireddu, M. Serra, a cura di, Mediologia. Una disciplina attraverso i suoi classici, Liguori, Napoli 2012 (ISBN 978-88-207-5601-7).

STRUCTURE OF THE COURSE

The Course has as its object the study of the Italian public law and discusses some legal issues of particular social relevance. It's divided into a general part and a special part.
The general part of the program is devoted to the consideration of the constitutional and institutional structure of the State. Particular attention is paid both to the form of the State both to the form of government adopted in Italy, with specific reference to the functioning of constitutional bodies and their mutual relations. The first part of the Course also includes a preliminary discussion of some aspects of the system of sources of law and the judiciary in Italian.
The special part of the program is devoted to the study of fundamental human rights. Through an examination of the rights of freedom, the course aims to highlight their essential functionality to the individual and social development of the human person.

RECOMMENDED TEXTS

The exam program is identical for all students, attending and not attending.

The subject must be studied on two separate volumes, according to the indications that follow.

a) The general part of the examination program should be studied in the following manual, limited to the chapters and paragraphs expressly indicated:

P. CARETTI, U. DE SIERVO, Diritto costituzionale e pubblico, terza edizione aggiornata, Giappichelli, Torino, 2018 (ISBN/EAN: 978-88-921-1681-8) (o edizione successiva)

Cap. I, paragrafi: 1, 2, 3, 4, 5, 6, 7, 8
Cap. II, paragrafi: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15
Cap. III, paragrafi: 1, 2
Cap. IV, paragrafi: 7, 8
Cap. VI, paragrafi: 1, 2, 3, 4, 5, 15, 16, 17, 18, 19, 20
Cap. VII, paragrafi: 1, 2, 3, 3.1, 3.2, 3.3, 3.4, 4, 5, 6, 7, 7.1, 7.2, 8, 10
Cap. VIII, paragrafi: 1, 2, 3, 4, 5, 5.1, 5.2, 5.3, 5.4, 5.5
Cap. IX, paragrafi: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 13.1, 13.2, 13.3
Cap. X, paragrafi: 1, 2
Cap. XI, paragrafi: 1, 2, 3, 4
Cap. XII, paragrafi: 1, 4, 5, 11
Cap. XIII, paragrafi: 1, 2, 3, 4, 4.1, 5, 6
Cap. XIV, paragrafi: 1, 3, 3.1, 4, 4.1, 4.2
Cap. XV, paragrafi: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15
Cap. XVI, paragrafi: 1, 2, 3, 4, 5, 6, 7, 8, 9


b) The special part of the examination program should be studied on the following text:
P. LILLO, Diritti fondamentali e libertà della persona, seconda edizione, G. Giappichelli, Torino 2006 (ISBN 88-348-6509-X), con esclusione delle pagine: 127-195.

The course illustrates and analyses the typical environments, figures and practices of digital cultures. With the help of workshop activities aimed at understanding and mastering online tools and spaces, it will provide an overview of the transformations that the new media communication regimes are carrying out in the field of experience and imagination, production and consumption, on the figures of the public and users, in the social relations mediated by digital platforms and in the processes of personal and collective identity building.
The course aims to provide theoretical and practical tools useful to understand first of all social media and social networks, considered, today more than ever, the space within which cultural, economic and social phenomena, characteristic of the present, are structured.

R. Stella, C. Riva, C.M. Scarcelli, M. Drusian, Sociologia dei new media, UTET, Torino, 2014;

N. Vittadini, Social Media Studies. I social media alla soglia della maturità: storia, teoria e temi;

Ulteriori materiali saranno indicati durante il corso

The communication of the organizations, and in particular the advertising, have undergone radical innovations in the last few years both from the point of view of the tools and with respect to the contents. Starting from the definition of the now classic five levers of business communication, it will deepen how they have changed in the last few years dominated by the web and its communication, participation and sharing logics.
In particular, two dimensions of advertising and corporate communication that are as innovative as they are little explored will be explored: storytelling and branded content.
In reference to these last two thematic focuses will be present case studies. Students will be asked to present work of analysis and production of specific communication material.

1. M. Pecchenino "La comunicazione d'impresa", Laterza, Roma-Bari, 2009. ISBN 88-420-8937-0 (disponibile anche in e-book)
2. M. Pecchenino - E. D. Arnese "Digital Corporate Communication", Franco Angeli, Milano, 2016. ISBN 978-88-917-2789-3
3. A. Fontana "Storytelling d'impresa", Hoepli, Milano, 2016. ISBN 978-88-203-7288-0 (disponibile anche in e-book)
4. P. Bonsignore - J. Sassoon "Branded Content", Franco Angeli, Milano, 2014. ISBN 978-88-917-0619-5

The course will be divided into three modules. The first module module A) is a theoretical and conceptual introduction, including the concepts of information, encoding and digital format, and multimedia. The basic characteristics of a computer and the concepts of operating system and application software will also be examined. TheIt will also be introduced the concept of computer network, with a presentation and discussion of the fundamental characteristics of the Internet. The second module (module B) is a monographic in-depth study adressing the theme of reading in a digital environment and the future of the book. The third module (module C) is dedicated to theoretical-practical insights and provides a common basis for L10 and L20 students, focusing on the digitization of cultural and book heritage. Subsequently, for L10 students the program will focus on the use of the Internet for research purposes, with particular reference to the search for bibliographic information, and on the main fields of application of computer science in the humanities, while for L20 students it will focus on computational thinking and the role of algorithms in contemporary society.

- Module A: Fabio Ciotti e Gino Roncaglia, Il mondo digitale, Laterza, Roma-Bari, 2000 (chapters from 1 to 10)
- Module B: Gino Roncaglia, La quarta rivoluzione. Sei lezioni sul futuro del libro, Laterza 2010.
- Module C: Federico Meschini, Reti, memoria e narrazione. Archivi e biblioteche digitali tra ricostruzione e racconto, Sette Città 2018 (L10 and L20); Fabio Ciracì, Informatica per le scienze umane, McGraw Hill Italia 2012 (L10 only); John MacCornick, 9 algoritmi che hanno cambiato il futuro, Apogeo 2012 (L20 only).

Design and visual communication
Visual perception
Writing and images
Visual identities systems
Variable systems and generative graphic design

Falcinelli, R., Guardare, pensare, progettare, Stampa Alternativa & Graffiti, Viterbo, 2011

Lussu G., Altri fiumi, altri laghi, altre campagne, e altre storie di grafica, Stampa Alternativa/Nuovi Equilibri, Viterbo, 2014
Capitoli 4 (Un labirinto oulipiano), 6 (pagine 116-133), 9

Perondi, L. Sinsemie, Stampa Alternativa/Graffiti, Viterbo, 2012
Pagine 10-53 e pagine 122-198 (queste ultime contengono esempi commentati che possono essere utili per chiarire alcuni concetti)

Falcinelli, R., Critica portatile al visual design, Einaudi, Torino, 2014