A) FORMATIVE OBJECTIVES
The course aims to provide students with all the knowledge about the company and its components and how they can be managed in order to reach and maintain the competitive advantage through satisfying performances. It also focuses on how value is created and on value co-creation with external partners which is increasingly important for firm success above all with reference to the company's main function – innovation; these are central themes for the survival of enterprise.
B) EXPECTED LEARNING RESULTS
1) Knowledge and understanding
Understand the core areas of business management, understand the interrelations and the possible consequences for its performance, under different profiles: innovation, profits, etc.

2) Applying knowledge and understanding
Learning basic business logic to understand how firm works and how it evolves over time in changing contexts and environments.

3) Making judgements
Know how to identify the core areas of the business and how they relate to each other to create and maintain the competitive advantage.

4) Communication skills
To be able to explain in the appropriate language the most suited strategies and business policies.

5) Learning skills
Successful learning condition is the ability to read the decisions taken in the internal and external contexts of the enterprise and to evaluate its impact on the company's results at various levels, also looking at not successful alternatives.