BAFFO Ilaria
(syllabus)
Context analysis - what is design management?= - Why design management is important Manage Design Strategies - the opportunities of design - understand customer needs - audit the use of the design - start a design strategy - promote a design strategy - plan for long-term growth Manage the design process: - give shape to the corporate strategy - raise awareness through design - express the brand with design - undertake design projects - design methods - design processes - competitive advantage through design Manage design implementations - The project management process - project management in practice - social and environmental responsibilities - design guidelines - global design and local design - measure the success of the design - review and correct the design strategy Skills to acquire - Manage customer relationships through communication - verbal communication - develop and motivate staff - manage creative teams - develop a culture of collaboration - visual communication - management and leadership - Written comunication
(reference books)
1) Design Management. Gestire Strategie, processi e implementazione. Kathryn Best. Zanichelli. Maggio 2016 2) Design Management. La cura del progetto al centro della strategia di impresa. Brigitte Borja de Mozota. Edizione italiana a cura di Roberto Verganti e Claudio dell'Era. FrancoAngeli. 2008 3) Guida alle conoscenze di gestione progetti. Sesta edizione aggiornata. Enrico Mastrofini. Istituto Italiano di Project Management. Ed. 2022
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