Teacher
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PICCAROZZI Michela
(syllabus)
PART ONE - Marketing analysis (consumer behavior; market segmentations; competition; marketing research) SECOND PART - The strategy (corporate and marketing strategy) PART THREE - The Marketing mix (decisions relating to the product, price, services, distribution channels, communication and sales network). PART FOUR - The programming (the marketing plan, CRM, digital marketing, brand and brand equity).
(reference books)
"Marketing" J. Paul Peter,James H. jr. Donnelly, Carlo Alberto Pratesi - McGraw-Hill Education - VII Edizione SLIDES of the lessons - Available on the student portal divided according to the structure of the reference text
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