The course aims to analyze the topic of marketing starting from the modalities and characteristics of the strategy up to the operational aspects. The analysis of marketing in its strategic and operational aspects will be articulated starting from the knowledge of the consumer up to the preparation of the marketing plan.
Type of certificate
Scientific Disciplinary Sector Code
Type of Activity
Related or supplementary learning activities
Objectives of the course
Università degli Studi della Tuscia - Rettorato, Via S.M. in Gradi n.4, 01100 Viterbo, ITALY - Tel. 0761.3571