"Web e social media per la politica" is an advanced course of political communication and political marketing.
The main objective is to explain, deepen and get to own not only the tools, but above all the dynamics and the main drivers that guide the choices of communication and political marketing on the Net.
For this reason, the course opens with a "dynamic" picture of contemporary democracies, aimed at understanding the many "whys" that led to the cd. "audience democracy", to the permanent electoral campaign, to the mediatized and personalized politics, to the growth of populist parties and movements along a constant decline of trust and approval of democratic performances and of the main political and institutional actors.
The second part of the course will focus on online political communication, also in this case focusing the attention first of all on winning logic and dynamics and only consequently on the tools.
Several topical cases will be examined and the respective successes and failures will be explained using the analytical categories described above.
The final part will be aimed at deepening a crucial aspect (and concept) of the matter, namely that of fake news and post-truth society. Why is it only today that we talk about post-truth societies? Why are fake news successful? Why, in short, does mass society and the information society seem to lead to an uninformed and gullible citizenship?

Di Gregorio L., "Demopatìa. Sintomi, diagnosi e terapie del malessere democratico". Rubbettino.
Fontana A., "Fake news: sicuri che sia falso?". Hoepli.
Mazzoleni G. e Bracciale R., "La politica pop online. I meme e le nuove sfide della comunicazione politica". Il Mulino.