The course aims to provide students with advanced knowledge of the components necessary to carry out analyses in the business context of the strategic and operational management of businesses: statistical information (sources, characteristics and quality of data to be obtained, already available or to be collected with specific surveys, sample surveys) and statistical methods, both descriptive and inferential, which can be adequately used. At the end of the course, students will be able to master with critical ability the use of the various measures and techniques proposed in order to use with their own autonomy, critical ability and interpretation of the results to support business decisions.