The International Marketing course aims to make the student acquire the information necessary to set up a path for internationalization of companies from a strategic and operational point of view.
The student must be able to evaluate the opportunities deriving from internationalization in a target country and define the characteristics of the entrance, from the operating mode to the definition of the marketing mix aspects to define a complete international marketing plan.
The student must be able to:
- know and understand the dynamics of international marketing and how management can carefully plan its operating levers;
- practically apply the knowledge acquired to develop international marketing plans;
- have independent judgment and ability to apply international marketing methodologies and tools independently and originally;
- communicate the knowledge acquired also through exercises and comparison project work with other colleagues;
- learn a method of critical analysis and application of international marketing tools.