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Teacher
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DALDANISE GAIA
(syllabus)
Ecotourism and mountain marketing:
1. Place marketing and place branding
2. Best practices of place branding
3. Laboratory "Mountain marketing" (selection of study area)
4. Tourism and sustainable development: definitions, experiences, and tools
5. Lab "Mountain marketing" (analysis of resources)
6. Marketing, SWOT analysis, and experiential marketing
7. Mountain marketing" Lab (SWOT analysis)
8. Marketing plan and community branding
9. Mountain Marketing" Lab (vision, mission, and objectives)
10. Place branding tools and territorial marketing
11. Mountain Marketing" Lab (survey)
12. Actors and Third Sector
13. Mountain Marketing" Lab (actors and stakeholders)
14. Community planning, enhancement of cultural heritage
15. Mountain Marketing" Lab (Business Model Canvas Empathy Map)
16. Ecotourism, responsible tourism, and community tourism
17. Lab "Mountain Marketing" (BMC Value Proposition)
18. Monitoring and evaluation tools
19. Mountain Marketing Lab (set of indicators)
20. Seminar on Sustainable Tourism
21. Lab "Mountain Marketing" (final output for examination)
(reference books)
Ecoturismo e marketing della montagna
Testi:
Presentazioni e materiale studio caricato su moodle
Bibliografia di riferimento:
Philip Kotler – Gary Amstrong. Principi di Marketing.
Zucchetti, S. (2008). Il marketing territoriale: una leva per lo sviluppo? Libero Istituto Universitario Carlo Cattaneo.
Cercola, R., Bonetti, E., & Simoni, M. (2011). Marketing e strategie territoriali. EGEA spa.
https://placebrandobserver.com/five-step-place-branding-approach/
https://placebrandobserver.com/5-place-branding-principles-to-guide-brand-development-management/
https://placebrandobserver.com/theory/
Rotterdam Brand Strategy
Torino Metropoli 2025 – Il terzo piano strategico dell’area metropolitana di Torino
Vanolo, A. (2008). The image of the creative city: Some reflections on urban branding in Turin. Cities, 25(6), 370-382
Daldanise, G. (2016). Innovative strategies of urban heritage management for sustainable local development. Procedia-Social and Behavioral Sciences, 223, 101-107.
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