Derived from
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118562 LINGUAGGI DEI MEDIA in Political science, international security and public communication LM-62 FEMIA Diego
(syllabus)
In the first part of the course, some of the main theoretical researches of semiotics will be discussed and used in an operational way, acquiring an adequate basic terminology and a better understanding of the mechanisms of human communication, verbal and non-verbal.
The second part of the course will introduce textual strategies and semiotic values techniques with concrete examples of texts and media practices (from press, cinema, radio, TV, websites & social networks).
Specific course contents are: 1) communication; 2) signals and interpretation; 3) signs and codes; 4) expressive modalities and multimodality; 5) verbal and non-verbal; 6) technologies and technological mediation; 7) textuality and expressive articulation (focus on press, web); 8) narrativity (focus on cinema, TV, radio); 9) consumption values (focus on advertising, web); 10) implicit strategies of the unspoken: presuppositions and implicatures.
(reference books)
The bibliography of the course is partly indicated for everyone and partly by choice (each student can choose, according to personal interests, the topic to be explored).
Readings required (for all students): - Maria Pia Pozzato, Capire la semiotica, Roma: Carocci, 2013. ISBN: 9788843069651. - Yvonne Bindi, Language design: guida all'uso delle parole per professionisti della comunicazione, Milano: Apogeo, 2017. ISBN: 9788850333943 (ebook available). - Teacher materials available on the university platform (Moodle).
Additional (personal) reading, each student will have to choose a text from the following options: - Giovanna Cosenza, Introduzione alla semiotica dei nuovi media, Roma-Bari: Laterza, 2014. ISBN: 9788859300144 (ebook available). - Stefano Di Pietro, Comunicazione di massa e scienze della mente: i meccanismi del consenso nel mondo contemporaneo, Roma: Carocci, 2016. ISBN: 9788843084951. - Isabella Poggi, Le parole del corpo: introduzione alla comunicazione multimodale, Roma: Carocci, 2006. ISBN: 9788843038381. - Augusto Valeriani, Twitter Factor: come i nuovi media cambiano la politica internazionale, Roma-Bari: Laterza, 2011. ISBN: 9788842097198.
How to choose? Take the time to evaluate the topics that interest you and use the teacher's office hours to ask for advice.
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