Derived from
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18500 ADVANCED COMMERCIAL LAW in Administration, finance and control LM-77 La Marca Ermanno
(syllabus)
Business law - Advanced course ADMINISTRATION, FINANCE AND CONTROL - MARKETING AND QUALITY a.y. 2020/2021 Course program
1. Objective: to understand the legal profiles functional to the identification of the firm on the market 1.1. Business name 1.2. Insignia 1.3. Trademark
2. Objective: to understand the techniques of correct competition on the market 2.1. Free competition 2.2. Competition and market regulation: the figures of the antitrust regulation 2.3. Unfair competition 2.4. Legal and conventional limits on competition 2.5. Misleading and comparative advertising 2.6. Unfair commercial practices
3. Objective: to understand the purpose, nature and limits of property rights Intellectual works and industrial inventions 3.1. Industrial patents 3.2. Copyright
4. Objective: to acquire essential technical elements of business contracts aimed at market development 4.1. Sale 4.2. A contract for sale or return 4.3. Franchise agreement 4.4. Supply contract 4.5. Contract of agency 4.6. Brokerage 4.7. Merchandising agreement
(reference books)
Recommended text for the study of the legal constructs involved in the programme Recommended text for the study of the legal constructs involved in the programme: G. FERRI, Manuale di diritto commerciale, a cura di C. ANGELICI - G.B. FERRI, Utet, sixteenth edition. According to the student’s preferences, using other updated university textbooks is allowed. It is recommended that students, including non-attendants, study the notes and case study material made available on the portal. In any case, it is necessary to integrate the study of the individual legal constructs with the examination of the Civil Code, the laws concerned and the judgments that will be made available on the portal.
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