PART ONE: The international development of the company
Globalization of markets
The company and international strategies
SECOND PART: Analysis of foreign markets
The attractiveness of the countries
The accessibility of countries
PART THREE: Strategies and procedures for entering the markets
The export
The production plant abroad
International collaboration agreements
PART FOUR: International marketing policies
The positioning of the offer
Product policy
The pricing policy
Communication policy
DEEPENING
Role of digitalization in internationalization processes

BOOK
Valdani, E., & Bertoli, G. (2014). Marketing internazionale. Egea.
SLIDE
Available on the student portal