PICCAROZZI Michela
(syllabus)
FIRST PART: The international development of the company The globalization of the markets The company and international strategies SECOND PART: Analysis of foreign markets The attractiveness of countries The accessibility of countries THIRD PART: Strategies and methods of entering the markets The export The production plant abroad International collaboration agreements FOURTH PART : International marketing policies The positioning of the offer Product policy Price policy Communication policy
(reference books)
BOOK Valdani, E., & Bertoli, G. (2014). Marketing internazionale. Egea. SLIDE Available on Moodle
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