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Derived from
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18500 DIRITTO COMMERCIALE AVANZATO in Administration, finance and control LM-77 LA MARCA Ermanno
(syllabus)
Business law - Advanced course
ADMINISTRATION, FINANCE AND CONTROL - MARKETING AND QUALITY
a.y. 2019/2020
Course program
1. The identification of the company on the market: the distinguishing signs
1.1. Business name
1.2. Insignia
1.3. Trademark
2. The regulation of competition
2.1. Free competition
2.2. Competition and market regulation: the figures of the antitrust regulation
2.3. Unfair competition
2.4. Legal and conventional limits on competition
2.5. Misleading and comparative advertising
2.6. Unfair commercial practices
3. Intellectual works and industrial inventions
3.1. Industrial patents
3.2. Copyright
4. Business contracts
4.1. Sale
4.2. A contract for sale or return
4.3. Franchise agreement
4.4. Supply contract
4.5. Contract of agency
4.6. Brokerage
4.7. Merchandising agreement
(reference books)
Recommended text for the study of the legal constructs involved in the programme
Recommended text for the study of the legal constructs involved in the programme: G. FERRI, Manuale di diritto commerciale, a cura di C. ANGELICI - G.B. FERRI, Utet, sixteenth edition. According to the student’s preferences, using other updated university textbooks is allowed. It is recommended that students, including non-attendants, study the notes and case study material made available on the portal.
In any case, it is necessary to integrate the study of the individual legal constructs with the examination of the Civil Code, the laws concerned and the judgments that will be made available on the portal.
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