ECONOMIA COMPORTAMENTALE E TEORIA DEI CONSUMI
(objectives)
umer behavior which, in the light of the most recent analysis methodologies, is characterized by poor rationality, errors (bias) and a "heuristic" approach to solving problems. These behaviors together with the close relationship between emotion and purchase decision are used in the marketing sector to increase the purchase of products.
1. KNOWLEDGE AND UNDERSTANDING The course aims to provide basic theoretical and empirical knowledge in order to allow the student to independently understand consumer behavior and marketing strategies. This knowledge will be acquired mainly through lectures, reading targeted texts and participating in in-depth thematic seminars.
2. ABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING The student must be able to apply the methodological and theoretical knowledge acquired in the interpretation of consumer behavior. These specific skills will be developed mainly through the study of case studies, the realization of the project work and the debate in the classroom.
3. AUTONOMY OF JUDGMENT The autonomy of judgment will derive from the understanding and knowledge of theoretical and empirical analysis methodologies. This is built through lessons that encourage reasoned discussion and that stimulate confrontation.
4. COMMUNICATION SKILLS The student should acquire the ability to expose and present with mastery of language and adequate analytical skills the problems and topics covered by the course. The realization and presentation of the project work will aim precisely to implement this skill
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